Jeff Enslow

Jeff Enslow

Est. build time: 21 years

Fractional CMO for advanced manufacturing and deep tech.

I make complex technology impossible to miss.

A full agency’s range of disciplines with one accountable owner, building systems that compound. Most recently for Inkbit, Impossible Objects, and Stratasys.

Harvard Business Review Advisory Council member. Based in Ankeny, Iowa.

Jeff Enslow smiling, in a dark suit and open-collar shirt Pixel-art Jeff Enslow in his Vuja Dé creative room
Jeff Enslow in exec mode.Vuja Dé mode, the creative lab.

Measured against the baseline

Every result is indexed to what it was measured against: the prior period, an industry benchmark, or a controlled test on the same page. The hollow dot is that baseline at 1×. The filled dot is where the work took it.

Against the prior baseline

Prior baseline, 1×Result
Result Compared with Multiple
LinkedIn engagementImpossible Objects +700%, against the prior baseline, through an owned content strategy 8 times
LinkedIn impressionsEFCO About 9K to 59K, against the prior 30-day average 6.6 times
Returning usersInkbit +400%, against the starting baseline 5 times
LinkedIn engagement rateEFCO About 2.5% to 8–9.6% in Q4 2021, against the prior rate 3.2 to 3.8 times
Organic search footprintImpossible Objects, CBAM-25 Roughly threefold in twelve months 3 times
LinkedIn page engagement rateStratasys 7.1% to 18.2% across the tenure, on the Manufacturing with Stratasys page 2.6 times
Site impressionsInkbit +100%, against the starting baseline 2 times
Organic click-throughStratasys Roughly double, against the prior baseline 2 times
Automotive campaign conversionStratasys +73%, against the prior quarter 1.73 times

Against industry benchmarks and controls

Benchmark or control, 1×Result
Result Compared with Multiple
Sponsored click-through rateInkbit, LinkedIn 5.7% against a 0.44–0.65% global average, on a small paid test 8.8 to 13 times
Engagement on the same pageStratasys 33.0% median against 5.2% for the page’s other posts that month 6.3 times
Engagement on authored postsInkbit, Impossible Objects, Stratasys 33.4% median across twenty posts, against a 5.72% B2B company page median 5.8 times
Page engagement against competitorsStratasys 319.4% above the competitor set, on 48.7% fewer posts 4.2 times
Engagement rateImpossible Objects 6.2%, against the industry benchmark 3 times
Hook type, controlled testImpossible Objects Same page, show, and week: a capability-led hook against a logistics hook 2.7 times

Launches have no prior period to beat, so they start from zero. CBAM-25 went from nothing to 720,000 impressions, 44,000 clicks, and more than 900 leads in its first year, on zero ad spend. The IMS 2026 launch for Inkbit produced more than 100 leads.

Selected work

Five programs where strategy, creative, systems, and execution had to land together.

Inkbit

2025 – present

Brand Marketing Consultant, through FiNiTY. Leads marketing end to end, reporting to the CEO.

One market system for an MIT-born manufacturer

The brief was one coherent system across brand, website, Digital Factory, software, materials, RF and mmWave, robotics, technical content, search, and demand. I rebuilt how the company presents itself, launches, and compounds its authority. A new market offering reached the top three Google positions after launch, and the search system now earns 2,200 AI citations a month.

Returning users against the starting baseline
+400%
Site impressions against the starting baseline
+100%
Google position for a new offering after launch
Top 3

What I built: corporate website rebuild, Digital Factory, RF and mmWave go-to-market, Pack Studio, materials platform, robotics, technical SEO and AI search, CRM and analytics.

Read the full case

Brand and architecture

Reorganized the company story around technical outcomes: platform capabilities, materials, Digital Factory services, software, RF and mmWave applications, robotics, and end-use manufacturing.

Launch systems

Built and ran market programs for RF and mmWave, Pack Studio, Digital Factory, materials, partnerships, application content, events, and executive thought leadership.

Search and intelligence

Connected technical SEO, semantic content, AI search visibility, schema, analytics, and category pages into one repeatable visibility system. It now earns 2,200 AI citations a month.

Partnerships and publications

Leads partnerships with industry brands and research institutions. Co-authored a Microwave Journal technical article and launched the University of Delaware Luneburg lens result, published in SPIE Optical Engineering.

Inkbit

2025 – 2026

Category go-to-market lead

Taking a new dielectric material into RF and mmWave

A novel dielectric printing capability needed a credible position with RF engineers in defense, wireless, UAS, space, and research. I built the program on real material performance, demonstrable components, and engineering credibility. The IMS 2026 launch in Boston produced more than 100 leads.

What I built: IMS launch, COT material positioning, GRIN lens story, technical landing pages, PR and editorial, sales enablement, engineering community outreach, follow-up campaigns.

Read the full case

Technical narrative

Centered the story on dielectric performance, repeatable production, and the speed to iterate complex RF geometries, from simulation to printed part in under 72 hours.

Market entry

Built the IMS campaign, landing pages, follow-up, editorial angles, partner content, and the application architecture.

Conquest strategy

Turned launch awareness into durable search territory across lenses, waveguides, dielectric components, radomes, filters, conformal structures, and metasurfaces.

Impossible Objects

2023 – 2025

Head of Marketing

Launching CBAM-25 from zero to market

A composite additive manufacturing platform had to become understandable, differentiated, and visible to industrial, commercial, defense, and military buyers. I built the launch system end to end, from a standing start to 720,000 impressions and 44,000 clicks in year one, on zero ad spend.

Organic search footprint in twelve months
3×
LinkedIn engagement against the prior baseline
+700%
Leads from zero in the launch year, on zero ad spend
900+

What I built: go-to-market strategy, brand foundation, CBAM-25.com, trade shows, media and PR, organic search, LinkedIn, VIP launch.

Read the full case

Launch

Defined go-to-market for the commercial release, built persona-based messaging, ran the launch sites and event assets, and brought CBAM-25 into commercial and defense markets.

Demand

720,000 impressions, 44,000 clicks, 1,100 watch hours, and more than 900 leads, while the organic footprint grew roughly threefold in twelve months.

Social and VIP

Built the LinkedIn content strategy and an invitation-only demonstration designed around decision-maker access and product proof.

See the CBAM-25 impact portfolio

Stratasys

2022 – 2023

Senior Web & Digital Marketing Manager, Industrial Business Unit

Search and launch systems for an additive manufacturing leader

Inside a global industrial organization, I built search intent, competitive research, content architecture, and creative systems into go-to-market. Launch work spanned the F123 series, F3300, F770, H350, GrabCAD Print Pro, validated materials, automotive, the Virtual Factory, and the Covestro materials integration.

Impressions on restructured pages against the prior baseline
+75–90%
Organic click-through against the prior baseline
2×
Automotive campaign conversion against the prior quarter
+73%

What I built: SEO operating process, content architecture, Virtual Factory, FDM product strategy, GrabCAD, Streamline, creative direction, cross-functional go-to-market.

Read the full case

Search system

Wrote the SEO standards, content requirements, and competitive research process, plus a nine-step keyword research handoff and social SEO guidance for regional marketers.

Performance

Restructured high-authority pages around search intent for 75–90%+ impression gains in selected work and roughly double the organic click-through. An automotive campaign converted 73% higher than the prior quarter.

Products and identity

Led the Virtual Factory project, turning a trade show application into a web experience, plus digital strategy for the flagship industrial FDM line and for GrabCAD Print and Streamline. Designed the Validated Materials identity and emblem.

Elnik Systems and DSH Technologies

2025 – present

Marketing Consultant

Two industrial brands rebuilt, credibility intact

Two technically deep companies needed structured, search-ready, CRM-connected commercial platforms without losing decades of technical credibility. Both brands were rebuilt end to end on a search-first architecture, with CRM integrated.

What I built: brand modernization, information architecture, product systems, industry pages, resource centers, CRM integration, SEO, conversion paths.

Read the full case

Architecture

Scalable systems for products, services, solutions, industries, resources, education, events, news, and conversion.

Elnik Systems

Reframed furnace and debind and sinter technology into a modern product and industry architecture with clear specifications and application paths.

DSH Technologies

Built the service story around toll debinding and sintering, the DSH Advantage, education, certification, and clear paths for each customer segment.

Brand as infrastructure

Campaigns end. Infrastructure compounds. I connect narrative, search authority, web, CRM, and analytics into one system, so each launch builds on the last and the brand shows up wherever buyers look, from search and AI answers to LinkedIn and the trade show floor.

The operating loop

  1. Theorize

    Find the market gap. Challenge assumptions. Model a better path.

  2. Create

    Turn strategy into brand, narrative, UX, campaigns, content, and visual systems.

  3. Integrate

    Connect web, search, CRM, analytics, sales, product, and operations.

  4. Deploy

    Launch into the market. Ship the work. Put systems under real pressure.

  5. Measure

    Judge reality by conversion, search, engagement, and commercial feedback.

  6. Re-automate

    Automate what should repeat. Spend the time saved on the next problem.

Back to one, with better data

What I build

Brand and narrative
Positioning, messaging architecture, and visual identity that make deep technology legible to buyers.
Search and AI visibility
Technical SEO, schema, and entity architecture that earn rankings and citations in AI answers.
Websites and platforms
Sites built as commercial platforms, with clear architecture, fast pages, and real conversion paths.
Go-to-market and launches
Category entry, product launches, trade shows, PR, and sales enablement.
CRM, analytics, and automation
HubSpot, Salesforce, GA4, and Tag Manager, wired so every touchpoint is measured.
Creative direction
Campaigns, content, and design systems that I direct and often design myself.

Career

The full record since 2005, including the consulting, creative, and advisory work that ran alongside.

  1. Apr 2025 – present

    Inkbit

    Brand Marketing Consultant

    Architecting brand foundations, go-to-market strategy, digital systems, search authority, and market programs across an MIT-born advanced manufacturing platform, engaged through FiNiTY and reporting to the CEO.

    Responsibilities and results
    • Rebuilt the brand and repositioned Inkbit from a 3D printing vendor to an integrated manufacturing platform.
    • Built and evolved the corporate website architecture, content systems, SEO strategy, analytics, and conversion paths.
    • Led market programs for RF and mmWave, Digital Factory, materials, robotics, Pack Studio, partnerships, launches, and executive communications.
    • Developed technical positioning that connects engineering differentiation to clear commercial outcomes.
    • Expanded AI and search visibility through structured content, technical authority, category pages, schema, and semantic architecture.
    • Took a new market offering to positions 1 to 3 on Google after launch.
    • Co-authored a Microwave Journal technical article and launched the Inkbit and University of Delaware Luneburg lens result.

    Selected results: +400% returning users and +100% site impressions against the starting baseline; 2,200 AI citations a month; 100+ leads from IMS 2026.

  2. Jan 2025 – present

    Elnik Systems and DSH Technologies

    Marketing ConsultantParallel track

    Rebuilt two connected industrial brands across front-end experience, technical content, search architecture, CRM, products, industries, services, and conversion.

    Responsibilities
    • Modernized Elnik’s legacy website into a structured product, industry, solutions, resource, and conversion system, with five technical SEO articles.
    • Built the DSH Technologies service architecture around toll debinding and sintering, the DSH Advantage, education, certification, and customer segments.
    • Connected technical accuracy, brand modernization, SEO, information architecture, CRM, and content operations.
  3. Aug 2024 – present

    Harvard Business Review

    Advisory Council MemberParallel track

    Practitioner perspective for HBR research and articles as a member of its marketing leadership advisory council.

    Responsibilities
    • Participates in marketing leadership research and advisory activity.
    • Brings a practitioner view shaped by B2B, industrial technology, search, brand, and digital transformation work.
  4. Aug 2023 – Mar 2025

    Impossible Objects

    Head of Marketing

    Led brand strategy and the commercial launch system for CBAM-25 across go-to-market, digital, organic search, events, media, content, social, and positioning, reporting to the CEO.

    Responsibilities and results
    • Created the company’s first brand guidelines and launched two websites, impossible-objects.com and cbam-25.com.
    • Defined go-to-market strategy for the CBAM-25 commercial release and built persona-based messaging for industry events and campaigns.
    • Scaled the organic footprint roughly threefold in twelve months.
    • Launched CBAM-25 into commercial, defense, and military markets.
    • Generated 720,000 impressions, 44,000 clicks, 1,100 watch hours, and more than 900 leads on zero ad spend.
    • Grew LinkedIn engagement 700% through an owned content strategy, at a 6.2% engagement rate, three times the industry benchmark.
    • Built an invitation-only VIP launch and demonstration event that converted 56% of decision-maker RSVPs.
    • Developed an organic go-to-market system spanning use cases, case studies, PR, social positioning, keyword strategy, and SEM.

    Selected results: 3× organic footprint in twelve months; +700% LinkedIn engagement; 720K+ impressions, 44K clicks, and 900+ leads from a standing start on zero ad spend.

  5. Jan 2022 – Sep 2023

    Stratasys

    Senior Web & Digital Marketing Manager

    Led digital, search, creative, product, and web initiatives inside a global additive manufacturing organization, covering global web, search, and launch marketing for the industrial business units.

    Responsibilities and results
    • Launch work spanned the F123 series, F3300, F770, H350, GrabCAD Print Pro, open and validated materials, automotive, the Virtual Factory, and the Covestro materials integration.
    • Led digital strategy for the F770 industrial 3D printer launch and marketing strategy for GrabCAD Print and Streamline.
    • Designed visual assets for social, web, trade shows, product campaigns, and marketing programs.
    • Designed the Validated Materials visual identity and emblem.
    • Developed SEO best practices for branded content, page authority, competitive research, media naming, and user experience.
    • Created a nine-step keyword research handoff method and social media SEO guidance adopted by regional marketers.
    • Redesigned high-authority content structure for 75–90%+ impression gains in selected work and roughly double the organic click-through.
    • An automotive campaign converted 73% higher in early 2023 than the prior quarter.
    • Raised the Manufacturing with Stratasys LinkedIn page engagement rate from 7.1% to 18.2%, finishing 319.4% above the competitor set on 48.7% fewer posts.
    • Led the Industrial Business Unit Virtual Factory project, turning a trade show application into a web experience.
    • Built a competitive research process for digital campaign decisions.
    • Wrote job descriptions for new Industrial Business Unit marketing headcount.

    Selected results: +75–90% impressions and 2× organic click-through against the prior baseline; +73% automotive conversion against the prior quarter; page engagement 2.6× across the tenure.

  6. Aug 2021 – Dec 2021

    EFCO Forming & Shoring Solutions

    Digital Designer

    Modernized digital assets, built a B2B conquest strategy, improved LinkedIn performance, strengthened email systems, and contributed to internal innovation.

    Responsibilities and results
    • Created a digital conquest roadmap and key objectives for growth in the B2B construction market.
    • Redesigned digital assets while keeping the brand consistent.
    • Built quarterly digital exposure reporting and customer testimonial workflows.
    • Implemented customer visit consent processes to manage promotional asset risk.
    • Revamped LinkedIn targeting, lifting impressions from roughly 9,000 to 59,000 against the prior 30-day average.
    • Raised engagement from roughly 2.5% to about 8–9.59% during Q4 2021.
    • Wrote a digital signage business proposal and contributed to company culture and internal communication initiatives.
    • Redesigned email objectives, created A/B testing templates, implemented email analytics, and closed tracking gaps.
    • Won an internal design challenge for an emblem representing EFCO’s contest concept.

    Selected results: LinkedIn impressions from about 9K to 59K against the prior 30-day average; engagement from about 2.5% to 8–9.59%.

  7. Dec 2019 – Aug 2021

    ProMax

    Digital Marketing and Website Specialist

    Managed SEO, SEM, lead generation, conversion, reporting, onboarding, and integrated client data across approximately 1,350 accounts.

    Responsibilities and results
    • Improved SEO and SEM campaigns across approximately 1,350 clients, with measurable gains in traffic and conversion.
    • Led go-to-market approaches for lead generation services and website conversion for high-level clients, including Audi dealerships.
    • Managed multichannel digital strategies for client success.
    • Developed Salesforce dashboards that streamlined client onboarding by 67%.
    • Integrated Salesforce, Facebook Ads, Google Ads, Google Analytics, and client data into service delivery.

    Selected results: Client onboarding streamlined by 67% against the prior process, across 1,350 clients.

  8. Jan 2019 – Dec 2019

    Caesars Entertainment, Isle Casino Hotel Bettendorf

    Marketing CoordinatorParallel track

    Designed and ran promotions inside a regulated casino, connecting creativity, compliance, profitability, social media, competitive intelligence, and the live guest experience.

    Responsibilities
    • Created promotions, copy, rules, prize structures, staff elements, assets, and decor for regulatory approval.
    • Reviewed promotion profitability for quarterly executive meetings and explained budget, expense, and strategic implications.
    • Represented the casino as the face and voice of live promotional media.
    • Contributed to the launch of Iowa sports betting.
    • Increased digital exposure through weekly social storytelling and audience-targeted promotion content.
    • Ran competitive intelligence by observing competitor ratios and odds.
    • Theory-crafted new promotion formulas to lift weekday coin-in and hotel bookings.
    • Traveled to multiple casino properties to learn and teach promotional software.
  9. Aug 2018 – Dec 2019

    Caesars Entertainment

    Slot TechnicianParallel track

    Hands-on hardware, electronics, guest operations, security, and floor reliability inside a live casino.

    Responsibilities
    • Maintained the casino floor and repaired many types of electronics.
    • Repaired, built, set up, and removed slot machines.
    • Resolved guest operation and pay table issues through critical troubleshooting.
    • Handled large amounts of cash within security-controlled processes.
  10. 2013 – 2017

    Epiklean

    Client Success and Marketing Manager

  11. Apr 2011 – present

    Forever Calling The Shots

    Creative DirectorParallel track

    A long-running independent creative and strategy practice spanning startups, technology, real estate, entertainment, branding, SEO, social, analytics, and experimental digital work.

    Responsibilities
    • Delivered marketing and creative solutions to startups in technology, real estate, and entertainment.
    • Rebranded and elevated client digital presence through design, SEO, social media, and analytics.
    • Led diverse collaborators to execute campaigns and design systems.
    • Keeps the practice running as a lab for creative experiments, digital strategy, and emerging tools.
  12. Apr 2011 – Oct 2014

    Gamerz Arena

    Brand DirectorParallel track

    Grew from design into brand direction, project management, events, community leadership, client relations, competitive gaming, and business planning.

    Responsibilities
    • Created digital, print, and client strategy content while leading brand marketing and design.
    • Developed front-line staff concepts, including the “Bar Theory” approach.
    • Led digital campaigns focused on organic exposure and used influencer relationships strategically.
    • Organized and planned the grand opening.
    • Drafted business proposals detailing profitability, objectives, budgets, and fallback plans.
    • Presented proposals to executive bankers in support of a credit line approval.
    • Coordinated promotions, tournaments, and private client events.
    • Created and hosted monthly tournaments and coached competitive players.
    • Managed competitive teams, hiring, record keeping, social direction, advertising, and in-house events.
    • Built a store atmosphere that was professional, clean, competitive, and community-focused.
  13. Apr 2005 – Aug 2009

    Gamerz Arena

    Graphic Designer

    The first professional chapter, blending graphic design, advertising, customer acquisition, UI and UX, gaming technology, events, community, and daily operations.

    Responsibilities
    • Worked as a marketing affiliate from 2007 to 2009 and helped bring in a large wave of new clientele.
    • Led marketing campaigns and increased profitability without adding cost.
    • Redesigned the UI and UX of the Gamerz Arena Smartlaunch CRM.
    • Designed advertising across print and digital media.
    • Opened and closed the store and maintained networking and gaming equipment.
    • Repaired gaming stations as needed.
    • Onboarded new clients and worked directly in customer service.
    • Hosted VIP events and tournaments.

First layer laid down in April 2005.

Toolkit

Measurement
GA4, Google Tag Manager
CRM and automation
HubSpot, Salesforce, AI workflows
Search
Semrush, Ahrefs, Screaming Frog
Design
Figma, Adobe Creative Cloud
Build
HTML, CSS, JavaScript, React, Python, Wix

The work started before the titles caught up.

It started in 2005 at Gamerz Arena, designing ads. By 2014 I was running the brand: campaigns, the CRM interface, the grand opening, tournaments, competitive teams, proposals to bankers, and the floor itself. Every part of the business sat in one room.

That set the pattern I still work by. Understand the system from the inside, make it more compelling, make it more useful, and make it perform.

Forever Calling The Shots

2011 – present

My independent creative and strategy practice, serving startups in technology, real estate, and entertainment, and a standing lab for new tools.

Harvard Business Review Advisory Council

2024 – present

Practitioner perspective for HBR research on marketing leadership, grounded in B2B, industrial technology, search, and brand work.

Pixel-art Jeff Enslow with sunglasses and a jacket over his shoulder, standing in an isometric study with books, a map, and a lantern

Vuja Dé

Vuja dé is déjà vu in reverse, seeing something familiar as if for the first time. It’s my creative identity: the designer, world-builder, and gaming strategist who never stopped experimenting. It runs alongside FiNiTY, my consulting practice.

Open the FiNiTY dossier

The whole agency, in one conversation.

Twelve disciplines that agencies staff with separate people, held by one accountable owner. A targeted conversation starts with your hardest problem, not a credentials tour.

Jeff Enslow presenting to a leadership team in a boardroom

One seat, twelve disciplines

  • Strategy and positioningCategory framing for Inkbit and CBAM-25
  • Brand identityThe Validated Materials emblem, the Elnik and DSH rebrands
  • Creative directionLaunch campaigns for IMS 2026 and CBAM-25
  • Copy and technical contentWhite papers, case studies, and LinkedIn programs
  • Web design and developmentInkbit, Elnik, DSH, and cbam-25.com
  • SEO and AI search2× organic click-through, 2,200 AI citations a month
  • PR and editorialMedia programs for RF and mmWave and CBAM-25
  • Trade shows and eventsIMS 2026 and the CBAM-25 VIP launch
  • Paid mediaSEM, Google Ads, and Facebook Ads across 1,350 accounts
  • SocialLinkedIn impressions from about 9K to 59K
  • CRM and marketing opsHubSpot and Salesforce, onboarding streamlined by 67%
  • Analytics and automationGA4, Tag Manager, and AI workflows

Request a targeted conversation

Name the problem and I’ll come ready to work on it.

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Message on LinkedIn

Ankeny, Iowa. Working with teams everywhere.